About us
We work like nature
Inspired by nature's ability to connect, break down and transform problems into opportunities for growth, Ideaonomy is more of an organism than a business.
We leverage the interconnectedness of symbiotic relationships, much like a mycelial network, to create mutual value and unlock collective intelligence.
Ideaonomy is poised to revolutionise the traditional definition of 'work', by mirroring the way nature solves problems.
FOUNDER STORY
- Matt Hastings
Is the secret to the future of work hidden deep beneath the forest?
15 years ago, I planted a forest of 2,000 trees and built a cabin amongst them. I watched a redundant field transform into a vibrant, high-growth ecosystem—a place of connection and calm.
At the same time, I was running a £530m innovation fund in the UK Government's innovation agency. A complex ecosystem of disconnected silos, where teams duplicated effort, reinvented the wheel, and struggled to understand the problems that needed solving.
I began contemplating the differences between these two ecosystems. That's where Ideaonomy was born.
What's special about forests isn't just what happens above ground—it's the mycelial network beneath, joining tree roots so they can collaborate.
Traditional work lacks this connective tissue. We can't join the dots at speed and at scale.
So I set to work building the world's first AI-based mycelial network for organisations. Autonomously connecting people, problems and solutions. Collaboration beyond boundaries, across sectors. Human-centred, but AI-supported.
400 million years of evolution has something to teach us. We're a tech company with a mission sent by Mother Nature: to help humanity solve problems together.
Ali Major
CPO
Previously Head of Product at Ocado Technologies and a product manager at the Australian Signals Directorate. Ali has more than 13 years product experience and is experienced in both software and hardware products. Her portfolio covers; structural engineering, AI, ML, data, APIs, business planning & forecasting, cyber security and defence. Ali is a master of product craft, with a deep understanding of how to build products that meet the needs of users.
Matt Hastings
CEO & Founder
Matt has worked in energy system innovation for over 20 years and most recently spent nearly five years in the UK government’s innovation agency, Innovate UK. There he setup and ran the £450million Ofgem Strategic Innovation Fund, investing over £100million in 150 projects, saving 14m tCO2e and capturing benefits of £3billion. He specialises in advanced innovation ecosystems and has worked extensively across start ups, government, regulation, global corporates and charities.
Paul Heideman
CTO
Senior machine learning and AI engineer with 17 years of experience. Previously an AI consultant specialising in innovation, he led Ocado’s 10x Skunkworks. Nicknamed ‘The Wizard’, Paul also manages a team that support the ongoing development of Ideaonomy.